The Allenhouse Group of Institutions hosted a Management Development Program (MDP) on “New Age Marketing for Success” on October 12, 2024. Esteemed academic and industry expert, Dr. Shishir Gupta, led a comprehensive session on contemporary marketing strategies. The MDP delved into digital marketing, social media, e-commerce, and marketing analytics. Participants gained valuable insights into leveraging these tools to propel business growth and success in the digital era. The event was well-received, providing a valuable learning experience for all attendees.